Privacy Policy & Disclaimer
Atlas Hire Drive Ltd
Last updated: April 2026
Privacy Policy
Who We Are
Atlas Hire Drive Ltd (“Atlas”, “we”, “us”, “our”) is a vehicle hire company based at 104 Hydepark Street, Glasgow, G3 8BW. We are the data controller responsible for your personal information.
If you have any questions about this policy or how we handle your data, please contact us at:
Atlas Hire Drive Ltd
104 Hydepark Street, Glasgow, G3 8BW
info@atlashiredrive.co.uk
What Information We Collect
We may collect and process the following personal data:
- Full name and job title
- Contact details including email address, phone number and postal address
- Driving licence information and licence number
- Identity documents (passport, proof of address)
- Digital images of identity documents
- Payment and transaction information
- CCTV footage captured at our depot
- Demographic information such as postcode and preferences
- Information provided in response to surveys or marketing communications
How We Use Your Information
We process your personal data on the following lawful bases under UK GDPR:
| Purpose | Lawful Basis |
|---|---|
| Managing your vehicle hire booking and contract | Contract performance |
| Verifying your identity and driving licence | Legal obligation |
| Processing payments | Contract performance |
| CCTV monitoring at our depot | Legitimate interests |
| Sending promotional communications | Consent |
| Market research and service improvement | Legitimate interests |
| Sharing with insurers in the event of a claim | Legal obligation / Legitimate interests |
Who We Share Your Data With
We may share your personal information with the following third parties where necessary:
- Alan Boswell – our insurance broker
- Markerstudy – our insurer
- AutoTrail / Trigano – our vehicle suppliers
- Police Scotland or other law enforcement – only where required by law or in connection with an alleged crime (including CCTV footage)
- HMRC or other regulatory authorities – where we are legally required to do so
We do not sell your personal data to third parties. Any third parties with whom we share data are required to handle it in accordance with UK GDPR.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access – you can request a copy of the data we hold about you
- Right to rectification – you can ask us to correct inaccurate or incomplete data
- Right to erasure – you can ask us to delete your data in certain circumstances
- Right to restrict processing – you can ask us to limit how we use your data
- Right to data portability – you can request your data in a portable format
- Right to object – you can object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time
To exercise any of these rights, please contact us in writing at the address above or by email at info@atlashiredrive.co.uk. We will respond within one calendar month.
There is no fee for making a request. If requests are manifestly unfounded or excessive, we reserve the right to charge a reasonable administrative fee.
How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes it was collected. In general:
- Vehicle hire contract records are retained for 7 years in line with our legal and financial obligations
- CCTV footage is retained for 30 days unless required in connection with an incident or investigation
- Marketing data is retained until you withdraw consent or opt out
Cookies
We use cookies on our website to improve your browsing experience and analyse traffic. Cookies are small text files placed on your device.
We use the following types of cookies:
- Essential cookies – necessary for the website to function
- Analytics cookies – help us understand how visitors use our site (e.g. Google Analytics)
- Preference cookies – remember your settings and preferences
When you first visit our website, you will be asked to consent to non-essential cookies. You can change your cookie preferences at any time via your browser settings or our cookie preference tool. Please note that disabling certain cookies may affect the functionality of the website.
Links to Other Websites
Our website may contain links to third-party websites. These links are provided for convenience only. We have no control over the content or privacy practices of those sites and accept no responsibility for them. We encourage you to review the privacy policy of any external site you visit.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: www.ico.org.uk
- Helpline: 0303 123 1113
Disclaimer
The information on this website is provided by Atlas Hire Drive Ltd for general information purposes only. While we make every effort to keep the content accurate and up to date, we make no representations or warranties of any kind — express or implied — about the completeness, accuracy, or suitability of the information for any particular purpose.
Your use of any information on this website is entirely at your own risk. Atlas accepts no liability for any loss or damage — including indirect or consequential loss — arising from your use of, or reliance on, the content of this website.
This website contains material owned by or licensed to Atlas Hire Drive Ltd, including design, layout and graphics. Unauthorised reproduction is prohibited.
This website may include links to third-party websites for your convenience. These links do not imply endorsement, and we accept no responsibility for the content of linked sites.
Your use of this website and any dispute arising from it is subject to the laws of Scotland.
Atlas Hire Drive Ltd | 104 Hydepark Street, Glasgow, G3 8BW
Registered in Scotland | Company Number: SC396753
info@atlashiredrive.co.uk